Industrious. Resourceful. Creative. A Representation of Africa.

Author: Jaz Hurwitz

Creatively mundane

We Africans are industrious people, the kind of people that know the meaning of hard work and making a plan. Walking along the busy city streets one can easily get lost in the chaos that surrounds any urban metropolis but if you just take a second and pause, take in the sounds from the Cameroonian club, the smells from shisa inyama – local bbq (if you can resist you have special powers) the names of shops and design of their signage and flyers you truly do notice the abundance of cultures and influences, not only from the African continent but from around the globe.

From urban art projects of 7 story murals in pretty dangerous areas of the city that brighten up a once gloomy street through to hipster coffee bars complete with cottage pane windows and exposed Edison light bulbs to the traditional markets where weavers recycle old bike tyres to make flip flops, the list is endless.

Traditional crafts transformed into contemporary pieces that hold up on the world stage. Creativity is a constantly evolving entity that no one can ever own but only contribute to its evolution

An abundance in Africa

One thing is for sure Africa is abundant with techniques, textiles and tradesmen that inspire designers around the globe and who are at the top of their game, from fashion to furniture.

The more South Africa opens itself up to the world and the more exposure we get to new technologies, the more industrious we become to finding creative solutions to everyday challenges that not only we as Africans face but other 3rd world developing countries do to. Let’s not forget the beauty in the mundane that often gets overlooked but could be the next step in a chain of evolutionary events.

And whilst we are a nation of such contrast, extreme wealth and extreme poverty, ancient traditions and modern customs, (rituals) not everything is black and white, Africa is a melting pot where our cultures and influences are fused together to create a new breed of African, where ‘African’ is not defined by the color of your skin but your contribution to the human race.